Course curriculum

  • 1
  • 2

    Housekeeping

    • House Rules

    • Kindness is our Credo

    • Happy Dinos - Our Private Facebook Group

    • Google Drive 101

  • 3

    Week 1 - Knowing Your Numbers

    • Numbers: Your New Best Friends

    • Numbers: What Are They Good For?

    • Part I - Sales Numbers and Goals

    • Sales Numbers - Let's Set Some Goals!

    • Understanding YOUR Numbers

    • Part II - Analytics: The Cornerstone of Effective Digital Marketing

    • Analytics: Become a Data Super-sleuth!

    • Understanding YOUR Data

  • 4

    Week 2 - 4 Ps of Marketing

    • The 4Ps of Marketing - Introduction

    • Marketing 101: The 4 Ps

    • Part I - Product

    • Part I - Product Offering

    • Part II - Price

    • Part II - Pricing Strategy

    • Part III - Place

    • Part III - Placement

    • Part IV - Promotion

    • Part IV - Promotion (Marketing Strategies)

    • Where do you stack up? 4Ps Self-Appraisal

  • 5

    Week 3 - Value Proposition

    • Part I - Value in Your Offering

    • Part II - Competitive Research

  • 6

    Week 4 - Target Markets

    • Part I - Current Clients

    • Part II - Marketing Avatar

  • 7

    Week 5 - Branding

    • Part I - Unique Service Offering

    • Part II - Vision Statement

    • Part III - Aesthetics and Tone

  • 8

    Week 6 - Website and SEO

    • Part I - Website Design

    • Part II - SEO (Search Engine Optimization)

  • 9

    Week 7 - Intentions and Monthly Planning

    • Part I - How to Set Monthly Intentions

    • Part II - Key Elements of Your Monthly Planning

  • 10

    Week 8 - Monthly Newsletter and Emails

    • Part I - Monthly Newsletter (Digital Magazine)

    • Part II - CRM (Customer Relationship Management)

    • Part III - List Expansion

  • 11

    Week 9 - Expertise

    • Part I - Blogs

    • Part II - Testimonials

    • Part III - Press

  • 12

    Week 10 - Social Media

    • Part I - Social Media Scheduler

    • Part II - Social Media Guidelines

    • Part III - Social Media Best Practices

  • 13

    Week 11 - Advertising

    • Part I - Best Practices and Timing

    • Part II - Google Ads

    • Part III - Facebook Ads

    • Part IV - Instagram Ads

  • 14

    Week 12 - Accountability and Marketing Best Practices

    • Part I - Accountability

    • Part II - Support and Community

    • Part III - Annual, Monthly, Weekly and Daily Best Practices